To understand how online influence and polarisation works and spreads, one must look at the data and uncover the story behind the numbers.
At Justice for Prosperity, we are grateful that we were able to contribute to new revelations about Tate’s presence on Substack and his inflated follower count. This investigation went beyond the individual user. It is part of a broader playbook used to shape public opinion and create the illusion of legitimacy, especially in online spaces where audiences can determine the reach of a polarising message.
A particular thank you to Phoebe Davis and our collaborators at The Observer, who brought our research to a much wider audience. As world’s first Sunday newspaper The Observer reaches 2.5 million people in the UK monthly. We are grateful we could share our research with the greater public and to everyone who made that possible.
